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Founder, Grains of Montana
Montana is known for its agricultural roots, its small towns, and its wholesome persona. Grains of Montana started out as a one-restaurant concept that quickly moved to bigger plans. The restaurant is developing into a national franchise system with the first stores opening up in 2008 and is in the fast casual restaurant category with companies such as Panera Bread and California Pizza Kitchen. Kinetic worked with Grains to rebrand and position them for the national field. Our design kicks back to a small-town cafe 50 years ago in the heart of Montana.
Word done: rebrand and identity development and materials, environmental signage, radio advertising.